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Aprimo

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Smart DAM + Smart Templates = Smarter Content Operations

Turn any design into a branded template for teams to customize their own content without losing brand control. Less production design, more time for strategic creative.

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ABOUT APRIMO

Not Just a Traditional DAM,
A Smart Content Engine

Aprimo is a Smart DAM built to power modern content operations. With built-in AI and workflow automation, Aprimo helps teams move content from planning to activation—without the versioning chaos or bottlenecks of traditional DAMs.
Aprimo + Marq

Turn Approved Assets Into On-Brand Marq Templates

Create on-brand content, without 
design bottlenecks
Marq templates are embedded directly within Aprimo, giving teams instant access to create branded, compliant content from approved assets.
Personalization made simple
Smart fields auto-fill regional or campaign-specific details, so teams can localize content quickly—while brand guidelines stay fully locked down.
Brand guardrails, creative freedom
Control logos, fonts, and layouts globally while empowering local teams to tailor content confidently, all within defined boundaries.
Smarter asset discovery
Aprimo’s AI-supported search makes finding the right asset intuitive. Once selected, it drops right into a Marq template—no switching tools, no broken workflows.
Tie content to performance
Engagement analytics help teams understand what’s working—so you can optimize creative investment and drive better business outcomes.
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Eliminate Bottlenecks. Accelerate Launch.

For Teams

Create polished content without waiting on design

Personalize templates at scale with zero guesswork

Produce professional content faster across every location and market

For Brands

Protect your brand with locked templates

Eliminate off-brand content from the source

Streamline compliance and approvals

Intelligent. Compliant. Unstoppable.

Capability

Embedded Templates

Auto-population

Brand Guardrails

Smart DAM Intelligence

Analytics

What Teams Get

Create content without leaving Aprimo

Personalized content in seconds

Flexibility within pre-set boundaries

Intuitive asset discovery

See what works

What Brands Get

No more version control nightmares

Consistent, localized messaging

Locked brand elements

Predictive usage insights

Connect content to business value

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Start building on-brand

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