Mike Abramson, President of D1 Training, was strolling the aisles of the International Franchise Association exhibit hall when he stumbled across the Marq booth. The ability to implement a system-wide brand templating tool peaked his interest.
“I saw that Marq would allow us to design marketing materials, lock down the brand, make sure the brand standard is followed, then simply share it out for franchisees to update for their community. While some design tools we had been using were great for making ‘cool images’, Marq was the best and only platform we thought made sense to use system wide.”
Madelyn was on board too. She set up a webinar to showcase the new platform to all of D1’s franchisees, resulting in the highest attending webinar in D1 history. Feedback from the franchisees was positive. Madelyn said, “Our franchisees have been looking for something like this. When you’re a franchisee, you’re not necessarily a designer or marketer, so sometimes it’s intimidating for them to start this business. They’ve been waiting for a solution like Marq.”
Once Marq was implemented, Madelyn started using the product for both external and internal purposes. Event flyers, email campaigns, Facebook headers, class schedules — the list goes on. Her team created a library of templates, locked down the D1 branded elements, and let franchisees use their own creativity to fill in the rest.