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Customer case study

Berkshire Hathaway HomeServices

Marketing and brand managers at Berkshire Hathaway HomeServices talk about what led them to need a product like Marq, and how they use lockable templates to ensure their agents stay on brand without having to bog down the central creative team.
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About

Berkshire Hathaway HomeServices is one of the largest franchise real estate brokerages, with a network of over 50,000 agents.  They serve consumers in over 37 different countries, with a portfolio of brands operating under the BSHHS umbrella; to say that their brand name is paramount would be a gross understatement.

Problem

"Because we have offices spread out geographically, it's pivotal that we stay on point with branding from a company level right down to our agents," Julie Cumby, Marketing Director, Berkshire Hathaway HomeServices Beach Properties of Florida

Details

BHHS needed a solution that would allow them to maintain brand consistency across multiple locations while providing agents with the technology and resources they need to be successful.

Results

"Marq has allowed us to stay in control of our brand — maintaining compliance across all our agents and marketing pieces, whether they’re printed or distributed digitally." Julie Cumby, Marketing Director, Berkshire Hathaway HomeServices Beach Properties of Florida

"The ability to take our creative files, load them into Marq, and allow our agents to customize the templates themselves has been absolutely wonderful and really takes a load off my marketing team." Chrissy Kincheloe, Marketing Director, Berkshire Hathaway HomeServices Carolinas Realty

 

Marq provided a way for BHHS marketing directors to produce materials that agents could quickly customize themselves. The best part? Agents can log in from any computer from their home or office and use Marq.

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