Today, we’re introducing Marq 2.0, a new chapter in how teams govern and scale on-brand content creation.
Content demand has scaled. Brand control hasn’t.
If you work in brand or marketing today, how often have you felt this tension: the more non-designers creating content, the harder it becomes to keep everything compliant, consistent, and on-brand.
We’ve been here for a while. Design tools democratized content creation for non-creatives years ago. The result was more output, but also more off-brand content for brand teams to clean up after.
Now, AI amplifies this dynamic on a much larger scale.
Marq 2.0 brings together brand-first, AI-driven capabilities with the core brand systems teams rely on to scale on-brand content with both speed and control.
AI-powered, brand-safe creation
Marq 2.0 is designed for teams running a modern content factory:
- Many creators across the organization
- Many formats, channels, and use cases
- Multiple brands, regions, and markets
- High risk when content goes off-brand
AI without guardrails makes this job harder. Marq 2.0 is introducing three AI-powered functionalities designed with brand control in mind.
AI Marqet: The App Store for brand automations
AI Marqet is a growing suite of brand-safe apps that automate high-volume content creation in minutes.
Instead of starting from scratch, teams can instantly generate ready-to-edit content that follows brand rules by default.
- Pre-built automation apps for core content types like case studies, sales decks, and campaign materials
- Brand-safe drafts generated in minutes, not weeks
- New workflows that make bulk creation possible for the first time
- Dramatically reduces time to first usable output, saving days, weeks, or even months
Industry-specific automation, built in
AI Marqet also includes industry-focused solutions designed around real workflows:
- Real estate agent kits that automatically generate all listing materials when a new property is added
- Higher education event kits that create every asset needed for major campus moments with a single click
- Launch kits that deliver sales-ready materials to revenue teams at the right time
Brand Guardian: Built-in brand coaching, in real time
A built-in brand coach that helps teams self-correct in real time.
As content is created, Brand Guardian checks it against your brand’s rules and standards, giving creators a brand score and feedback so they can self-correct before you review.
Brand Guardian
- Reviews logo usage, fonts, colors, imagery, and tone while users create
- Checks content against brand guidelines before approvals
- Flags issues with color, logo usage, tone, and imagery
- Provides a brand score and suggests instant, on-brand fixes
The result: fewer reviews, less cleanup, and more confidence that what goes out into the world is exactly what you want representing your brand.
Advanced Video Templating: Personalized video, at scale
Video is one of the most powerful (and traditionally hardest) formats to scale. Now Marq can change that.
Advanced Video Templating helps teams create personalized, on-brand video through approved, modular templates, no editing expertise required.
- On-brand video templates built from modular scenes
- Personalization driven by data, not manual editing
- Scales across teams, regions, and use cases
- Built in partnership with SundaySky
- The first step in an active expansion of Marq video capabilities
Up next: Beta programs for brand champions
These beta programs introduce new ways for brand and creative leaders to define, manage, and apply brand standards at scale. As content creation expands across teams and tools, it helps ensure that outputs stay consistent, on-brand, and reviewable by default.
(Beta) Brand Command Center: The control room for your brand system
A centralized control plane for brand and creative leaders.
- Upload and manage brand guidelines
- Set scoring rules, approvals, and guardrails
- Control how brand guidance is applied across templates, apps, and workflows
(Beta) Brand OS: an AI co-pilot your brand can trust
Brand-safe creation should be the default, not the exception.
That’s why we’re rolling out Brand Operating System (OS), an AI co-pilot trained directly on your brand’s rules, tone, and templates.
- Learns your guidelines, tone, and templates
- Generates brand-safe content using your brand knowledge + templates
- Makes non-creatives safer, faster creators
Through Brand OS, teams can harness the power of AI while keeping their brand’s identity intact.
(Beta) Webpages: Campaign-ready, brand-approved
Launch campaign and event pages faster using approved templates and built-in governance.
The new Webpages beta makes it easier to meet demand for web content without reopening brand debates for every page and resource portal.
- Locks brand-approved layouts and components
- Uses templates to keep a consistent look, feel, and messaging by default
- Enable faster launches without creating one-off risk
(Beta) Video Templates: More horsepower for your content factory
Building on Marq’s Advanced Video capabilities, our Video Template beta adds additional ways to scale personalized, on-brand video for every team and channel.
These betas are about giving you more leverage — more output, more confidence, and more control — as the demand for content continues to grow. – Owen Fuller, Marq Founder and CEO
Scaling brand creations with Marq 2.0
These capabilities aren’t new. But in Marq 2.0, they work together as a single system designed to scale brand creations across complex organizations, supported by a dedicated customer success and implementation team that helps you make that system work for your teams in practice.
They’re the foundation that gives your content factory more horsepower, helping teams move faster while making sure everything that goes out the door is on brand.
Together, Marq 2.0’s Best Of capabilities help teams:
1. Scale brand creations without duplication
Make changes once. Update everywhere. Support more teams without recreating the same assets again and again.
- Creator Studio bulk updates
- Template collections
- Multi-brand management
2. Control the brand without bottlenecks
Governance is built into the workflow instead of being layered on after. Teams can self-serve without slowing everything down.
- Approval workflows
- Impersonation and On Behalf Of creation
- Enterprise administrative controls
3. Measure what actually drives revenue
Understand what content gets used, and which brand creations are making a difference,
4. Create without creative constraints
Professional-grade editing and output when it matters; flexibility teams need without breaking brand standards.
- Advanced editing tools (blend modes, kerning, leading)
- PowerPoint export for downstream teams
5. Connect creation to your systems of record
Automation that fits into how your teams already work, and connect brand creation to the systems powering your GTM motion.
- CRM integrations and workflow actions
- Advanced DAM integrations and functionality
- Centralized asset and content management
Individually, these features solve real customer problems. They work in concert to keep every brand creation, across every team, reflecting the standards, taste, and intent behind your brand.
What changes when brand systems scale
So what changes when brand systems scale?
- Teams create more content without adding headcount
- Distributed teams personalize faster without sacrificing the brand
- Brands stay consistent, compliant, and secure, even as AI adoption accelerates
Marq 2.0 provides the foundation modern teams need to scale on-brand content with speed, control, and confidence. And this is only the beginning.
Explore what’s new in Marq 2.0. Request a demo.
