Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]
Physics is to Albert Einstein as branding is to David Brier. A walking, talking brand himself, David Brier graced our screens three weeks ago for a webinar that divulged the 19 questions every organization should ask before rebranding. I have to admit, I expected all the cliché questions: Who is our audience? What is our […]
8 min
The fascinating history of infographics
A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt. After all, an infographic is composed of only three vital elements: visual, content and knowledge—qualities shared by the earliest of cave drawings and the most technical of modern computer-aided […]
6 min
How to develop social media guidelines
If you’re serious about upping your social media game, then brand consistency is key. Many new businesses underestimate the amount of time and effort that goes into creating a social media presence that counts, and social media marketing is often seen as a cheap and cheerful way to spread the word about your business. While social media […]
4 min
9 excellent logo redesigns for famous brands
A good logo represents the brand positively to the world, which is one reason why there are so many agencies dedicated to designing outstanding logos. Although the names and objectives of many organizations remain unchanged for many years, their logos are often renewed periodically. Rebranding is sometimes necessary for shaping the future of the company, […]
7 min
7 branding mistakes your company should avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort. There’s research to be […]
4 min
5 great graphic designers & their eye-catching designs
If you’re thinking about pursuing a design career, you probably already know that you should learn from those who came before you and left a permanent mark in the world of graphic design. Being familiar with the big names and their influential works will provide inspiration as you learn from the best. Related: 10 influential black […]
4 min
What is distributed marketing management?
Here’s a startling fact for you: marketing has changed. (Gasp!) I know. It’s a frightfully unsurprising tidbit of information. But here’s the deal—it’s not only marketing that’s changed, it’s who’s doing the marketing. Gone are the days where marketing meant a highly-trained marketer doing mass marketing to a mass audience while everyone else focused on running a […]
5 min
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors? Now that’s a different story. Here is an 8-step guide to building a brand development strategy. Your brand comprises essential elements like positioning, personality, logo design, color scheme, tagline, etc. All components are crucial to thoughtfully […]
3 min
5 office design tips to make your brand stand out
Branding your office can have a positive impact both on employees and on clients who visit, so it is well worth the time and effort to do it right. Yet, many businesses fail to do so, leaving their employees to work in uninspiring office buildings. Here, we present five office design tips to ensure your […]
