Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
5 min
6 simple steps to increase conversion rate for your sales funnel
When prospects enter your sales funnel, the goal is to get them to the bottom, where they turn into loyal customers. Doing this takes a lot of effort, of course, but the rewards are worth the struggle to get it right. Related: The ultimate guide to a winning sales playbook Before we look at ways […]
5 min
What is marketing asset management?
Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing channels used to communicate with clients. One of the core strengths of Lucidpress is that our platform helps you build a cohesive brand across your entire organization. Admins create templates and lock down the important brand elements. […]
4 min
What is a digital asset?
Our world has become a digital one. You see its digital fingerprints in virtually every aspect of 21st-century life. We stream movies & shows on smartphones, store photos & documents in the cloud, and create apps to cover a wide spectrum of activities. These digital assets are everywhere. Related: What is marketing asset management? For […]
6 min
Guide to the caregiver brand archetype
Someone who cares. When it comes down to life essentials, that’s all us humans need besides food, water, and shelter. Our need for connection is wired into our brain because our own survival depends on it. As a result, we respond to and connect with other people who satisfy this fundamental need of ours. Related: Brand archetypes […]
4 min
Guide to the magician brand archetype
The main goal of your brand, as it is of any brand, is to make a profit and perhaps change some lives in the process. But what if we said that every brand – whether intentional or not – has an underlying brand personality? And that this personality, sometimes referred to as a brand archetype, […]
4 min
The brand manager’s guide to brand extension
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the business—what you value, what you stand for, and what you’re trying to do. Related: 6 important branding tips to keep in mind when going global Which is why brand extension can be such a stressful […]
11 min
Elements of an effective brand promise
Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have plenty of examples that will help you have your own in a matter of minutes. And there’s something more. Related: An 8-step brand development strategy Are you ever a bit confused about some of the […]
5 min
The best sales training programs for every level of experience
Looking to build a world-class sales team that repeatedly closes high-value leads? Whether you’re recruiting new sales reps or helping current team members with their development, you’ll need to include sales training as part of their development program. Related: What is sales enablement? Why invest in sales training High-performing sales organizations are twice as likely to provide […]
9 min
What is sales enablement, and why it matters
If you’re anything like me, when you see a new business or marketing vocabulary word, you skim over it and make a few assumptions based on context for what it means. I recently learned how this habit is not only holding me back, but my business ventures as well. Related: How to create engaging sales […]
