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What is Brand Voice and Why it Matters
Your brand’s voice can be one of your most vital marketing assets if you do it right. The unique characteristics that make…
How to Conduct a Brand Audit
What is a Brand Audit? A brand audit, also known as a brand assessment, analyzes your brand’s performance and market…
4 ways to increase conversions with visual content
Our perception, to a large extent, is governed by vision. We’re attracted to visuals that make us feel good. It’s…
The elements of good design & why it matters
Since the time of Pythagoras and Euclid, the idea of a Golden Ratio—dimensions that are pleasing to the eye—has influenced…
The history of desktop publishing
From its roots in the Middle Ages, layout design has evolved significantly. What was once the provenance of monasteries spread…
4 tips on business card etiquette
Business cards originated in China in the fifteenth century. Back then, they were known as “meishi.” Today they are perhaps…