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How voice search will impact brand voice

How voice search will impact brand voice

Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
How to ensure brand compliance

How to ensure brand compliance

Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up…
A complete guide to building brand awareness

A complete guide to building brand awareness

Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…
How to build your e-commerce brand

How to build your e-commerce brand

In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median…
How chatbots benefit brands

How chatbots benefit brands

When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a…

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