Sales Collateral: Everything you need to know
Hey there, sales rockstars! Let’s achieve greatness together in the world of sales and marketing management! Let’s chat about something…
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Featured •
20 min
Artificial Intelligence Design Tool Statistics & Trends in 2023
This is a list of artificial intelligence (AI) design tools, statistics and trends of their usage, current standing and growth…
Featured •
8 min
The Brand Enablement Playbook
In most organizations, the disconnect between brand and the rest of the organization is real. On the one hand, brand…
Content •
8 min
Define Roles and Responsibilities to Empower Your Content Team
Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call…
Design •
7 min
What does your website say about your brand?
The internet is teeming with sites vying for attention, and a poor first impression could very well be your last.…
Design •
5 min
4 ways to increase conversions with visual content
Our perception, to a large extent, is governed by vision. We’re attracted to visuals that make us feel good. It’s…
Content •
5 min
How to write a newsletter in less than an hour
When I was first hired at Lucidpress, I was asked to handle nearly all of our content writing, including the…
Content •
11 min
Why you should invest in long-form content now (5 examples)
Perhaps the term “long-form content” has made its way into the Promotions tab of your inbox a few times recently.…
Design •
5 min
How to Avoid Making Bad Design Choices (With Examples)
As the great Hannah Montana once said, “Everybody makes mistakes!”. Still, when it comes to your brand, some mistakes can’t…
Content •
4 min
Why print will never die: Print vs. digital collateral
In today’s digitized, inter-connected world, it’s all too easy to send a text or an email to someone and forget…
Design •
11 min
The fascinating history of infographics
A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans…
Design •
5 min
5 great graphic designers & their eye-catching designs
If you’re thinking about pursuing a design career, you probably already know that you should learn from those who came…
Content •
5 min
32 stats & facts that prove infographics aren’t dead
From Facebook posts by old friends asking you to try products that “really work,” to those email subscriptions you’re sure…
Content •
3 min
Benefits of newsletter marketing
A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to…
Content •
5 min
5 myths that devalue your content marketing strategy
A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading…
Design •
4 min
5 popular logo design trends in 2017
What makes the design world exciting is that there’s never a dull moment. Design is continually evolving with new trends,…
Branding •
4 min
Top 4 ways to increase brand awareness with Facebook
When used correctly, Facebook advertising can be an incredibly effective tool to boost sales. But before you can expect people…
Content •
5 min
How to use storytelling to raise conversion rates
A friend of mine says she could not help but be swayed by what people were saying about the importance…
Design •
5 min
Innovative print design ideas you should know
As designers, we know how important it is to deliver creative and compelling designs. Designs that catch the eye and…
Content •
5 min
9 reasons to make ebooks part of your content marketing strategy
It’s been more than 10 years since eBooks became a bread-and-butter strategy for generating leads. So why isn’t every business…
Content •
8 min
Flyering 101: How to design a flyer that won’t get thrown out
When done well, flyers can be an incredibly effective (and inexpensive) way to promote your business, no matter your size.…
Content •
4 min
How to use content to super-charge your brand visibility
New to content marketing? Start off on the right foot with Lucidpress. Want to super-charge your brand visibility? The best…
Content •
5 min
5 content tactics to ignite brand engagement with millennials
Many marketers want to step into millennials’ shoes, find out their preferences & dislikes, and speak to them in the…
Design •
13 min
Graphic design inspiration: Cool and creative poster ideas
Poster design has come a long way since the 1880s, changing in style for different eras and often strongly influenced by…
Design •
4 min
Ebook design ideas and inspiration
Creating an ebook—especially for the purpose of generating leads—can be a critical marketing technique for your business. If you’re not…
Content •
5 min
10 digital trends that are transforming marketing in 2018
2017 was the year of digital marketing. Brands of every size depended on digital to raise awareness and win over…
Content •
7 min
The subtle art of using emotion in your visual content
How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis.…
Branding •
5 min
7 brand consistency mistakes that large companies make
Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of…
Design •
12 min
How to create compelling visual content + 11 visual content ideas
Regardless of your industry, it’s becoming increasingly difficult to gain and keep an audience’s attention online. You have mere seconds…
Branding •
7 min
How voice search will impact brand voice
Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
Content •
9 min
Generating leads with content marketing: 4 things most brands get wrong
Okay, so you’ve recently made the conscious decision to focus more of your energy on creating content with the hope…
Content •
6 min
How senses influence brand experience
Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they…
Content •
12 min
How to create stellar real estate listing videos
When shopping for a new home, real estate buyers want to know what it’s really like to stroll through the…
Content •
6 min
11 best direct mail pieces to inspire your next campaign
It’s getting harder to put your marketing messages in front of consumers. Increased digital competition, changing algorithms, and a crowded…
Content •
7 min
How to use memes for social media marketing
Memes are one of the most popular forms of expression online, and for good reason. First of all, they go…
Design •
11 min
10 website design best practices
A well-designed website is a valuable investment that will generate revenue for your business—but 38% of people say they won’t explore a…
Design •
5 min
5 graphic design tips for the non-creative
As you’re building your brand with new ideas and projects, you might not always have access to an in-house designer…
Content •
6 min
How to use content marketing in real estate
You’ve built a great website and have an impressive email database, and you’ve even built a decent following for your…
Content •
6 min
5 influencer marketing strategies every real estate brand should know
Like every other industry, real estate has experienced rapid change due to new technologies. Perhaps the area that’s felt the…
Content •
7 min
How to create and promote a lead magnet
Marketers are getting inventive with their opt-in freebies, offering software, interactive quizzes, and entire video trainings in a bid to…
Content •
7 min
Ephemeral content: How to use FOMO in your brand marketing
Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable…
Branding •
9 min
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when…
Content •
8 min
10 actionable ideas to generate real estate leads online
Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell…
Design •
6 min
How to develop strong visual branding on Instagram
Attracting a steady stream of new customers is one thing, but building customer loyalty is integral to a brand’s long-term…
Design •
11 min
Best logo design ideas for your inspiration
“We need a logo” is a loaded request that designers and creative agencies hear from their clients. High expectations are…
Content •
7 min
How to write a brochure for your business
Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy.…
Content •
6 min
4 types of interactive content to boost your content marketing
Interactive marketing is a customer-oriented approach to marketing that engages the user and requires their participation. The most popular forms…
Design •
6 min
10 creative infographic design ideas to inspire you
Infographics are a creative, interesting visual presentation of your ideas, statistics or research. These can be used throughout your brand’s marketing…
Content •
9 min
7 types of sales collateral that convert
You already know that sales collateral can help your sales reps close leads much faster. They speed up the sales…
Content •
8 min
The ultimate guide to a winning sales playbook
When you’re managing a busy sales team, you might fall into the trap of “anything goes.” It doesn’t really matter how your…
Design •
7 min
12 fitness logo design ideas for your inspiration
Not sure how your next fitness logo should look and want a few examples to get your imagination’s wheels in…
Branding •
9 min
Branding colors: Selecting you color palette based on color psychology
Color is a big part of our world. The colors we surround ourselves with can impact our mood, change our…
Content •
12 min
What is sales enablement, and why it matters
If you’re anything like me, when you see a new business or marketing vocabulary word, you skim over it and…
Design •
6 min
How to Create a Graphic Design Poster that Will Get You Noticed
Everybody loves a good poster. From colorful movie posters to out-of-the-box wood cut prints and more, there’s something about this…
Design •
8 min
The 5 Design Basics for Making a Magazine Ad
Today, most companies prefer the ease and lower costs of digital marketing as a substitute for regular print marketing. But…
Design •
5 min
10 ideas to design the best book cover
We’ve all heard “Don’t judge a book by its cover,” but I suspect we’ve all been guilty of it at…
Content •
7 min
How to write a creative brief with examples (free templates)
Creative briefs are a lot like lighthouses: they provide essential guidance and direction for creatives working on large and small…
Content •
10 min
The sales leader’s guide to sales pipeline management
As a sales leader, pipeline management is one of the most challenging aspects of your job. In the past, communication…
Content •
7 min
How to create a great digital customer experience
The digital customer experience is the quality and sum of all digital interactions a consumer encounters with a company. This…
Content •
9 min
9 ways to improve the customer experience
Customer experience — the summation of every interaction a customer has with your brand — is critical. A great customer experience translates…
Content •
8 min
7 great customer experience examples
Why the customer experience matters Existing in today’s business world requires much more than simply producing a product or service…
Design •
6 min
9 elements of the perfect webinar slide template
In today’s digital economy, it’s easy for businesses to look dated quickly and out of sync with what’s “in.” If…
Content •
7 min
Marketing effectiveness: How to measure marketing performance
Measuring marketing effectiveness and performance are the keys to your brand’s success. As tempting as it might be to chalk…
Content •
13 min
7 1/2 social media tips for real estate you can’t afford to overlook
Social media can help real estate agents find a wide audience, in the right area and at the right time. In…
Content •
6 min
Guide to content personalization
Not too long ago, frozen yogurt shops were popping up all over the place. You could create a delectable dessert…
Content •
11 min
Real estate video marketing: The ultimate content marketing tool
If a single picture is worth a thousand words, then a video is worth an entire book. Buying or selling…
Content •
8 min
Content marketing: The key to financial services marketing success
Content marketing within the financial services industry has been lagging for years now. Because of this, financial service firms need…
Content •
7 min
What to post on Instagram: 6 Instagram post ideas to boost sales
If Instagram feels unavoidable these days, it’s because it is. The social media giant has over 1 billion monthly users and 90%…
Content •
18 min
How to create a successful social media marketing strategy
Social media typically ranks among the top three sources of website referrals for most brands. And it’s affordable. Regardless of…
Content •
5 min
Welcome to Inspiration Station — Quotes about marketing
Summoning creative inspiration can be a little like eating peanut butter on saltines while you’ve got cottonmouth. In other words:…
Branding •
5 min
The best storytelling podcasts
Telling the right story for your brand can connect you with customers and help your brand grow. But good storytelling,…
Content •
8 min
7 strategies for tech marketing
Many of the current tactics used by tech marketers are falling short of leading to sales. But here’s the thing,…
Content •
7 min
Guest Post Hot Take: Does your content creation process really need to be data-driven?
Data-driven decision making has gained increasing importance in marketing over the past few years due to the high availability of…
Content •
9 min
What is an infographic? A comprehensive guide
Visual communication and storytelling are critical for any business in this day and age of social media and short attention…
Design •
7 min
The 9 Types of Infographics
Infographic design doesn’t need to be overwhelming. Like other types of content, infographics follow typical structures and layouts as a…
Content •
12 min
11 examples of great marketing initiatives
Recipes are relatively easy to follow. They’re designed to be replicated and, to some degree, guarantee an element of success.…
Content •
6 min
Guide to content operations
As a marketing manager, you’ve got a content vision, and you’ve got a content strategy — and you know what…
Design •
7 min
Top content creation tools and software
Creating content without a cohesive content strategy makes it harder to focus your efforts and find success, but there are…
Content •
9 min
30 great infographic examples
We live in a visual world. Whether it’s through social media, popup ads or posters at the bus stop, we…
Content •
8 min
20 Instagram story ideas
When Instagram rolled out Stories in 2016, it became a social media sensation. Since then, the use of Instagram stories…
Design •
10 min
Infographic Design Guide
Infographics are used by companies small and large to educate their audience, build their brands or simply entertain. They’re basically “eye…
Content •
9 min
7 impressive content marketing examples
Real talk: Trying to find a strong content marketing example is like looking for a needle in a haystack, mostly…
Branding •
9 min
Guide to relationship marketing
Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most…
Content •
14 min
How to develop a content strategy
If you’re working in marketing, you need a content strategy plan. Full stop. Having a content strategy plan in place…
Content •
6 min
How to build an exceptional content team (with sales)
Your sales team wants to be off to the races. They want to close deals, make it rain and do…
Content •
4 min
20 content marketing statistics that will make you think
You can’t go anywhere today without being hit with content marketing — and we’re interested in how effective all that…
Content •
7 min
How to create engaging sales enablement content
Qualifying a lead is a multi-step process, and on average, it takes a minimum of six to eight touches. During…