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How voice search will impact brand voice

How voice search will impact brand voice

Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
Direct mail stats: Response rate, open rate, ROI

Direct mail stats: Response rate, open rate, ROI

Direct marketing can be extremely effective for businesses focused on serving specific geographic areas. By sending letters, flyers, and other marketing materials…
How senses influence brand experience

How senses influence brand experience

Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they…
How to ensure brand compliance

How to ensure brand compliance

Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up…
A complete guide to building brand awareness

A complete guide to building brand awareness

Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…
How to build your e-commerce brand

How to build your e-commerce brand

In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median…

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