Group Therapy E2- Win loss analysis, measuring marketing effectiveness, and the real source of truth

In this dynamite episode of our new content series, Group Therapy, Trenton Romph, Head of Marketing at Clozd shares some of the key things companies are missing when they don’t take the time to talk to their buyers. In the world of win loss analysis, Trenton has some incredible pieces of advice to understand marketing effectiveness, content effectiveness, and who/what to look to as the real source of truth on all of it. 

This is the second episode in the Group Therapy series hosted by Marq. Conversations with creative and marketing leaders about all things brand.