How PT Solutions applied Marq Templating and DAM to keep pace with nationwide clinic growth, ease strain on their creative team, and equip local clinics to self-serve brand-safe content.
PT Solutions is a physical therapy provider with 4,500 employees and 550 locations across 25 states. Since 2003, the organization has grown rapidly, offering physical and occupational therapy, speech-language pathology, athletic training, and sports medicine in outpatient clinics, inpatient rehabilitation, and acute care.
Through a mix of hospital partnerships, private acquisitions, and de novo clinics, PT Solutions continues to expand its nationwide footprint while delivering consistent, high-quality care. With that scale, consistency and credibility across hundreds of communities became non-negotiable.
When Malia Hostetler joined PT Solutions as a graphic designer, the company had 300 clinics and 3,000 employees.
Just three and a half years later, both numbers nearly doubled. Growth was great for the business—but it strained the brand and the team behind it.
Turnaround times were growing, and the cracks in our creative process were starting to show. We needed a solution to help us scale while keeping our brand intact.
Without scalable systems, the brand risked looking fragmented externally and burning out its creative resources internally.
PT Solutions reframed the problem from “corporate versus local” to “corporate through local.” The national marketing team needed to provide the brand foundation while enabling field teams to customize for their communities.
To find that balance, PT Solutions turned to Marq for templating and MediaValet for asset management. Together, creating a system that scaled with their growth.
Now, when our sales team needs something, they don’t have to wait. They can open a template, drop in the details, and get it out the door the same day.
By locking brand elements while allowing localized customization, PT Solutions empowered clinics to act quickly without compromising the brand.
With Marq and Mediavalet at the center of their creative operations, PT Solutions shifted from reactive production to proactive brand management:
Instead of choosing between speed and control, PT Solutions now enjoys both. Every clinic shows up with materials that feel locally relevant, while reinforcing a cohesive national identity. As Malia puts it:
Now we can say: if it’s not in MediaValet, it’s not approved. That clarity has changed the way we collaborate across teams.
PT Solutions continues to roll out Marq access to more departments, adding new templates for brochures, one-pagers, and beyond. With MediaValet integrations powering the asset library, the team is also exploring connections to digital channels, ensuring brand consistency across the web in real time.
With Marq + Mediavalet DAM, PT Solutions empowers sales reps to move fast and stay compliant–protecting the brand while unburdening creative resources.
