How to use social media in higher education
Higher ed is getting social. With such a large audience, from students, prospective students and faculty to alumni and sports…
Higher Ed
How to improve higher ed student retention rates
One major challenge many four-year colleges and universities face today is student retention. A substantial number of students are starting…
How to create a successful college recruitment strategy
Open source learning. A global economy. Shifting demographics. These are just a few realities impacting your college recruitment strategy. According…
Higher education marketing: Crucial strategies & trends
According to the results of a survey conducted by the Chronicle of Higher Education, 55% of private colleges and 44% of public colleges didn’t meet…
University branding: How to build a brand that drives enrollment
Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition,…
Breaking down the college enrollment decline
If you’re in higher education, you’ve probably noticed things are getting tough out there for community colleges, public universities and…
