Yext
How does a small design team handle the brand marketing collateral for a fast-growing tech company with 18 locations across 10 countries? We talked to Jessica Birenz, Director of Project Management, and Alex Felsenstein, Associate Creative Director, to find out how brand templating — via customizable content and lockable templates — helps them manage a profusion of creative requests.
Industry: Tech
Location: New York City, New York
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About
Yext is a Search Experience Cloud platform that enables businesses and organizations to provide official answers to customer questions on their website, in search engines and across other online platforms. Yext has an in-house creative team with a global customer base. Yext has marketing teams around the world so creating content in a myriad of languages is a typical Tuesday for their design team
With an in-house creative team of only seven people responsible for the design needs of a company with 1,200+ employees, Yext needed a way to fulfill an increasing number of creative requests while maintaining high-quality standards. In need of a solution that would increase their teams’ efficiencies and make their ability to fulfill cumbersome production design tasks, Marq was the ideal fit.
With a recent initiative to promote new messaging for the company, the Yext creative team was tasked with launching 100+ sell sheets in multiple languages. A production design nightmare. Marq allowed them to create a sell-sheet template that international team members could easily access and translate for their corresponding market.
Brand templating with Marq has helped Yext put out a higher volume of on-brand marketing materials.
“Our creative team exists to present Yext in a consistent, buttoned-up way. Marq helps us do that by giving our reps the freedom to personalize their own assets while still adhering to our brand guidelines.”