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Ep. 20

The hows and whys of doing a brand audit

On this episode of Brand Land, we chat with Joe Staples about the who, what, why, when, how and where of brand auditing.

featuring Joe Staples
Go-To-Market Advisor | Board Member | 22yrs CMO/SVP of Marketing

"I've never heard of your company."

When a salesperson hears that line, it's a problem. And it's a marketer's job to fix that problem. Piece of cake? Hardly!

On this episode of Brand Land, we invited Joe Staples, a go-to-market advisor for B2B companies with an amazing background as a CMO and SVP of marketing. Joe talked about how and why you need to conduct a brand audit. 

What we discussed with Joe:

  • What a “brand audit” typically consists of and what it accomplishes

  • How often we should do brand audits and where to start

  • Nontraditional approaches to conducting a brand audit

  • Doing a brand audit on a limited budget

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