A podcast for marketers made by marketers.


Subscribe on Apple Podcasts and Spotify 

Ep. 2

The 3 things every great brand has in common

It's critical to both consider and factor in all environmental touchpoints that entail creating a great consumer experience. Hear from Jed Morley about how to cultivate an emotional connection and stand out from the competition.

featuring Jed Morley
Brand Strategist & Founder | Backstory Branding

You know that one brand you'd drive miles out of your way for?

And why do you do that?

Because it’s a great brand.

Nike's a great brand. So is Apple. And Disney.

But why? What actually makes a brand “great”?

Emotional connection.

On this episode of Brand Land, Jed Morley, Brand Strategist & Founder at Backstory Branding, shared the three things every great brand has in common.

What we talked about:

  • What kind of world great brands create

  • When to follow the rules and when to practice guiding principles

  • How to align brand touchpoints for an integrated approach

Never miss an episode

Subscribe to get notified when new episodes drop

decorative illustration

check us out on Apple Podcasts and Spotify 

marq logo
215 South State Street, Suite 850
Salt Lake City, Utah 84111
© 2022 LPS Holdco LLC


  • Product
  • Pricing
  • Print Pricing
  • Education
  • Request a Demo
  • Careers