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The 3 things every great brand has in common
It's critical to both consider and factor in all environmental touchpoints that entail creating a great consumer experience. Hear from Jed Morley about how to cultivate an emotional connection and stand out from the competition.
featuring Jed Morley
Brand Strategist & Founder | Backstory Branding
You know that one brand you'd drive miles out of your way for?
And why do you do that?
Because it’s a great brand.
Nike's a great brand. So is Apple. And Disney.
But why? What actually makes a brand “great”?
Emotional connection.
On this episode of Brand Land, Jed Morley, Brand Strategist & Founder at Backstory Branding, shared the three things every great brand has in common.
What we talked about:
What kind of world great brands create
When to follow the rules and when to practice guiding principles
How to align brand touchpoints for an integrated approach
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The 3 things every great brand has in common
featuring Jed Morley
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