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Brand
Land

A podcast for marketers made by marketers.

 

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Ep. 37

Navigating high-touch sales in a no-contact Covid world

We're all getting used to the virtual workplace for better or worse, but it can be especially difficult for high-touch sales. In episode 37, Devin Harvey talks with us about how his company has successfully pivoted high-touch sales to the virtual realm.

featuring Devin Harvey
Director of Marketing Projects | Pegasus Residential

In a business where personal touch is everything, what do you do when a global pandemic has made personal touch nearly nonexistent?

Devin Harvey, Director of Marketing Projects at Pegasus Residential, shared with me how his 100% woman-owned apartment management company used preparation and innovation to successfully pivot their high-touch sales strategies from the physical space to the virtual realm during Covid-19.

What we discussed:

  • How implementation of better in-house communication tools prepared Devin’s team to go all-virtual from the start

  • The importance of constant innovation and early adoption – because you never know when the “next big thing” could be vital to your success

  • How high-quality media and online consistency can provide great ROI, especially in a no-touch pandemic economy

  • Why it’s important to think outside the box of your industry for fresh new marketing ideas

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify or here.

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