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Ep. 23

Lessons in brand building from an analytical, left-brained marketer

We talk with Tony Mickelsen this week to get an analyst's take on marketing and magical brand moments. Tune in to episode 23 for all the insights.

featuring Tony Mickelsen
Growth Marketing Lead | Neighbor

Three guys fresh out of college set out to disrupt the $40-billion-a-year self-storage industry.

So they created Neighbor, a peer-to-peer economy marketplace that matches people who need to store things with unused space listed by a neighbor host.

Tony Mickelsen, Growth Marketing Lead at Neighbor, joined the Brand Land podcast to talk about brand building. An analytical guy who trained in statistics, Tony brought his left-brain way of life to a career in branding.

What we discussed:

  • How a left-brained, analytical marketer feels about typical “brand building” marketing activities

  • What magical brand-building moments look like

  • Measuring the success of these magical brand moments

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