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Ep. 10

Keeping the customer at the center of content marketing

Defining your customer base and audience empowers your brand. Tune in to Episode 10 and hear from Heather Hurst about keeping the customer at the center of your content marketing.

featuring Heather Hurst
Director of Brand Marketing | Basic Research

No matter how busy you are...

No matter how booked out your calendar is with internal meetings... 

You must do this one key thing to build a strong brand — spend time with those colleagues who spend time with your customers.

Heather Hurst, Director of Brand Marketing at Basic Research, joined this episode of Brand Land to talk about how to keep the customer at the center of content marketing.

We asked her: What are some easy steps to figure out who our audience is? How do you prioritize among multiple customer personas? And how can you leverage collective knowledge to know your audience better?

What we talked about:

  • Defining your customer base or audience

  • Rallying your team around the anchor of customer-centricity

  • Ensuring that your marketing content is serving your ultimate audience or customer

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