Aprimo is a Smart DAM built to power modern content operations. With built-in AI and workflow automation, Aprimo helps teams move content from planning to activation—without the versioning chaos or bottlenecks of traditional DAMs.
Turn Approved Assets Into On-Brand Marq Templates
Marq templates are embedded directly within Aprimo, giving teams instant access to create branded, compliant content from approved assets.
Smart fields auto-fill regional or campaign-specific details, so teams can localize content quickly—while brand guidelines stay fully locked down.
Control logos, fonts, and layouts globally while empowering local teams to tailor content confidently, all within defined boundaries.
Aprimo’s AI-supported search makes finding the right asset intuitive. Once selected, it drops right into a Marq template—no switching tools, no broken workflows.
Engagement analytics help teams understand what’s working—so you can optimize creative investment and drive better business outcomes.