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Brand
Land

A podcast for marketers made by marketers.

 

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Ep. 15

Going from marketing mess to brand success

Learn how to embrace the mess and use it to create a successful marketing strategy in our latest episode of Brand Land.

featuring Scott Miller
EVP, Thought Leadership | Franklin Covey

Is your marketing a mess or a success? Hopefully, it's a success, but if there's a little mess going on too, this episode can help you out. We talk with an expert on messy marketing.

When you hear the phrase "messy marketing," what does that really mean? What are the challenges that marketers face today that might cause marketing to get a little messy?

Scott Miller, Executive Vice President of Thought Leadership at Franklin Covey, joined this episode of Brand Land where he shared three tips to go from marketing mess to branding success.

What we discussed:

  • Smallest viable market 

  • More is not better, better is better

  • Hire people smarter than you

Resource mentioned on the show:
From Mess to Success: Scott Miller | FranklinCovey

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