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Brand
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A podcast for marketers made by marketers.

 

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Ep. 14

Digital channels + physical channels = one unforgettable experience

Customer behavioral data provides a wealth of insight. Using a TMA strategy — aka Tactile Marketing Automation — along side your data can help you transform content into personalized experience

featuring Samantha Patterson
Marketing Director | PFL

Olivia Newton-John suggested we all get physical in her hit song back in 1981. In recent years, though, marketing gurus have turned "Let's get digital" into their theme song. Could both be right? Could the secret sauce of an unforgettable buying experience combine physical and digital marketing?

Some strategists think so. Tactile Marketing Automation is a strategy that involves using your data on your consumers' digital behavior to inform what that customer receives in a tactile format.

Samantha Patterson, Marketing Director at PFL, the leader in Tactile Marketing Automation®, joined this episode of Brand Land to talk about how TMA can fit into your marketing stack and support your brand.

What we discussed:

  • The ingredients and recipe for creating unforgettable experience

  • Examples of B2B and B2C multi-channel experiences that convert

  • Where TMA fits into your marketing stack and how it works

  • Why TMA is different from direct mail

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