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Ep. 4

Create loyalty with customer experience

The customer experience can make all the difference. Hear what Joe Martin, of CloudApp, has to say about creating a memorable brand experience.

featuring Joe Martin
GM/VP of Marketing | CloudApp

86% of buyers will pay more if you give them a great customer experience.

That's why customer experience has become "the new product," and it's the thing most people are excited about on the marketing side.

So what is the DNA of a really good customer experience?

On this episode of Brand Land, Joe Martin, the GM and VP of marketing for CloudApp, discusses how to create loyalty through customer experience.

What we talked about:

  • How a brand can stand out by creating an experience

  • The DNA of a good customer experience

  • How visuals and video can enhance a customer experience

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