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Blog > Branding > Page 2

Branding gives your audience a consistent experience across every touchpoint. Here we share insights and tips on how to ensure your brand resonates.

Real estate branding a comprehensive guide
13 min

Real estate branding: a comprehensive guide

Advancements in technology and the power of the internet have leveled the playing field for most, so the need for a creative & effective real estate branding strategy is more important than ever if you want to stand out from the crowd. Consumers today are market-savvy, and it’s brand authenticity, social proof and genuine human […]
guide-to-relationship-marketing
7 min

Guide to relationship marketing

Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most likely hoping for a little extra info on what is relationship marketing and how it can help you start to either generate more leads or get customers coming back. Below, you’ll find a nifty guide […]
Breaking down the college enrollment decline
4 min

Breaking down the college enrollment decline

If you’re in higher education, you’ve probably noticed things are getting tough out there for community colleges, public universities and private institutions alike. A recent decline in college enrollment has some experts concerned, but the reasoning behind the choices students are making about their enrollment in colleges is increasingly complicated.  While it’s tempting to blame […]
The future of higher education
6 min

The future of higher education

While the world faces unprecedented challenges and rapidly evolving technology, the future of higher education, in particular, appears to be headed for a precipice. The culmination of widespread online learning, significant enrollment decline, and increasing concerns about student loan debt have disrupted traditional models of learning and raised important questions about the future of education. […]
Developing a seamless nonprofit communications strategy
3 min

Developing a seamless nonprofit communications strategy

An effective communications strategy is crucial for any business, but it’s especially important for nonprofit organizations. There are a lot of worthy charities, advocacy groups, and community projects competing for attention and dollars.  In the U.S., there are approximately 1.5 million nonprofit organizations that include social advocacy groups, private charitable foundations, and even civic leagues and corporate […]
Guide to healthcare branding
6 min

Guide to healthcare branding

As patients become more knowledgeable about their own health thanks to the internet and modern medicine, they’re also becoming more savvy healthcare consumers. This evolution means branding in healthcare marketing is taking center stage. A healthcare brand’s digital presence and online reputation are quickly displacing word-of-mouth and local referrals. In fact, research shows that 84% of […]
Generation Z college students have arrived. Here’s how colleges can adapt
5 min

Generation Z college students have arrived. Here’s how colleges can adapt

Once upon a time, conversations about education revolved around the needs of millennials, but Generation Z college students have arrived and with them the potential to reshape the four-year experience. Gen Z learners are those born after 1996, and they are the cohort currently graduating from high school and facing decisions about investing in a […]
10 healthcare marketing ideas and strategies
6 min

10 healthcare marketing ideas and strategies

Medical marketing can be challenging in an online environment of huge healthcare conglomerates, but there are some healthcare marketing strategies that can help your practice stand out in a crowd. Despite some of the high advertising costs for medical terms in the digital marketing space, connecting with prospective patients and promoting your practice doesn’t have to be […]
8 Examples of Great Brand Guidelines
7 min

8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own

The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is spend time cultivating their brand identity through consistent messaging, design, customer service, and more. Together, all of these elements form your brand. And as such, it’s important that you control all of these touchpoints. Everything […]
How to create a nonprofit social media policy
3 min

How to create a nonprofit social media policy

Increasingly, social media platforms have become online communities that are central to the way users connect, spend, and socialize. Pew Research’s 2021 report on social media use indicates 72% of American adults use social media, with a majority of Facebook, Snapchat, and Instagram users logging in daily to check their feeds. While it might be tempting to […]
7 tips for running social media at a nonprofit
5 min

7 tips for running social media at a nonprofit

Have your organization’s social media platforms gone radio silent since the intern left? Welcome to the world of social media strategy for nonprofits where the struggle to post consistently is real. Nonprofits rely on an army of volunteers and don’t always have the financial bandwidth to staff an office. This bootstrapped approach means social media […]
How to write great thank you letters for donations
5 min

How to write great thank you letters for donations

Fundraising is often the primary focus of a nonprofit organization, and for good reason. Donors empower your mission and enable volunteers to do meaningful work. And the secret sauce to keeping those financial gifts coming is not only to recruit new donors but also to incentivize donor retention. This is why drafting a thank you […]
March Madness 2022: Branding edition
3 min

March Madness 2022: Branding edition

Which Sweet 16 team has the most well-known brand? That’s the question we’ve set out to answer. As branding fanatics, we wanted to take the NCAA’s Sweet 16 teams and put them into our own branding bracket to see how well people recognize these brands and why. We surveyed nearly 1,000 participants’ ability to identify […]
Sales operations Your guide to success
6 min

Sales operations: Your guide to success

Sales operations play a vital role in the efficiency and effectiveness of modern sales teams. More organizations are increasingly realizing the advantages of having a dedicated sales ops team. The most recent LinkedIn State of Sales Operations Report indicated sales operations roles increased 38% between 2018 and 2020, about 4.8 times faster than opportunities for sales positions […]
How to create an ebook
8 min

How to create an ebook

If you’re trying to figure out how to create an ebook without getting overwhelmed, you’ve come to the right place. While ebooks may take a little extra effort to produce, learning how to create a branded ebook can provide a lot of bang for your marketing buck.  Statista analysis indicates ebooks are still nibbling steadily away […]
collaboration
13 min

How to influence your organization with an effective collaboration strategy

How many times have you fallen victim to broken tools and processes simply because that is just the way it is? Even worse, how many times has cross-functional collaboration failed, and you’ve been blindsided by changes?  Neither of these situations is a great place to be in, and even though conflict might scare us, the […]
Blog Feature Images_Wordpress - New Page (2)
10 min

How to make a resume employers will notice

Times sure have changed since you created your very first resume in a high school English class—and hopefully, you have grown professionally since then. So, let’s discuss how to make a resume. What is a resume? A resume provides a summary of a job seeker’s qualifications, education and work experience. It is typically a one […]
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