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Brand
Land

A podcast for marketers made by marketers.

 

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Ep. 8

Branding and marketing in the non-profit space

While it might be tempting to create polarizing narratives and oversensationalized content for the sake of a compelling story, we have to ask — is that ethical storytelling? Hear more on Brand Land.

featuring Aaron Brown
International Media and Marketing Director | Destiny Rescue

In today's marketing arena, click-bait content tends to be the norm — and to that end, it's easy to oversensationalize content and marketing collateral.

So while it might be tempting to create polarizing narratives for the sake of a compelling story, we have to ask: is that ethical storytelling?

Aaron Brown, International Media and Marketing Director at Destiny Rescue, joined the podcast to discuss what it means to tell consistent, ethical, and hope-filled stories in a non-profit setting.

What we talked about:

  • How to gain donors' trust through consistent storytelling

  • The challenges to branding and marketing across 11 different countries

  • Constructing messages of hope in dark places

  • Why you need to understand where your own impressions of yourself don't align with other people's views of your organization

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